Partnering with Eden Shopping Centre, we faced an exciting challenge: launching a new brand identity online without disrupting user engagement. Our goal was clear—create a seamless, intuitive digital experience that reflected Eden’s bold rebrand.
The challenge
We needed a design solution that was simple but striking, keeping Eden’s refreshed identity front and centre. The previous site had user experience issues, particularly around finding retailer promotions quickly and intuitively.
Brand refinement and data structure
We created a custom icon pack tailored specifically for Eden. This wasn’t just about aesthetics; it significantly improved navigation and made offers easy to spot.
We also streamlined retailer pages to make promotions easier to access. Users now effortlessly engage with offers, which boosted retailer enquiries by 20%.
Driving results
Session durations noticeably improved—visitors stay longer and engage more.
User satisfaction increased, validated by positive feedback.
Retailer visibility jumped, delivering measurable growth in enquiries.
Continuous development
We're actively refining the site using real user feedback, keeping Eden ahead in the digital retail space.
Eden now enjoys a digital platform that is driven by the High Wycombe community focussing on data accessibility, retailer visibility and event management.
